Valentines was coming up and that got me thinking… what about all the single people?
They have no-one to give their hearts to.
NHS Organ donation wants them.

Let’s link them up.

The client loved the idea, we loved the idea, I wrote 60 lonely hearts, to come out with 5 approved, design worked late nights to pull this off, we got free media, we were ready to launch, and then the client changed their mind.