A creative walks into a meeting.

She says “not another bloody meeting”.

The ECD says “That’s the idea”.

This isn’t a joke. It’s a true recollection of how this idea was born.

It was actually briefing for an internal idea for how to help NHS Give Blood when they’d just put out an amber alert.

It started as a blood drive for the building, but it went so well we packaged it up for the NHS to give to other businesses as a way to get their staff on board.

Comrades:

Creatives - Aly Marx-Blackwell & Sasha Midgley

Creative Directors - Dan Cole & Andy Garnett